DBApparel UK hired Sixty to promote lingerie brand Playtex to older women

DBApparel UK has called in Sixty to handle its lingerie brand Playtex's repositioning for older women.

Review, Playtex Lingerie

1986 print ad page -Playtex Thank Goodness it Fits BRA lingerie SEXY GIRL Advert

Show review: No sign of an uplift at INDX Intimate Apparel

Playtex Brand History

Lingerie Insight May 2012, PDF, Bra

The designers making lingerie that women actually want to wear

Playtex Brand History

Lingerie brand turns Oxford Street into a catwalk

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Why older women are back in vogue for designer brands

Lingerie Insight May 2012, PDF, Bra

1960s Playtex Bra and Girdle Commercials

Hanes Comfortable Clothing for Every Body

1960s Playtex Bra and Girdle Commercials