White Front Sixties, White Front was a chain of discount st…

White Front was a chain of discount stores in Southern California and the western United States from 1959 through the mid-1970s. The stores were noted for the architecture of their store fronts which was an enormous, sweeping archway with the store name spelled in individual letters fanned across the top. The name White Front was said to refer to the practice of lining up appliances (so-called "white goods") like washers, dryers and stoves in front of the store, giving it a "white front." Another feature of each store was that each had a separate key booth located in the parking lot. -- courtesy Wikipedia

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The massive illuminated canopy at the the White Front discount department store in Pleasant Hill (San Francisco Bay area), California, circa mid-1960s. Photo from a DuPont ad for Lucite plastics, the material used for the illuminated panels and courtesy of

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White Front - Wikipedia