By A Mystery Man Writer
Maidenform – a quintessentially New York brand is a new brand in the Australian underwear market and GG together with Hanes collaborated to manifest this brand into a physical shoppable space. The brand essence is ‘Inspiring Fabulous Females’ and GG was tasked with creating a SIS that brought this brand essence to life. Working closely with Hanes Australasia in interpreting the global brand guidelines to create something relevant for the Australian market, we designed and built 5 store-in-store formats in Myer stores nationally.
Melbourne Cup memories: The legs that stopped a nation
adidas x Concepts, big winner at the 2018 FX Awards
Featured Awards
Awards - Hecker Guthrie
Awards - Hecker Guthrie
Student Achievement - Victorian Taekwondo Champion - Clonard College Geelong
March 2018 - e-Magazine - Flipbook by Fibre2Fashion
Featured Awards
2018 Best of Design Awards winners for Lighting — Outdoor
Lillardia Briggs-Houston creates her award-winning designs on Country