Alo Takes Aim at Segment Giant Lululemon, Attracts Gen Z

Alo Yoga has a celebrity following, and its fitness clothing is becoming a favorite with Gen Z and Gen Alpha, The Wall Street Journal reports.

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Alo Yoga is beating Lululemon at its own game

Alo Yoga Is Beating Lululemon at Its Own Game - WSJ

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PDF) A Study of the Business Modes of Lululemon and Alo Yoga

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