Victoria's Secret is still trying to sell sexy. And it isn't working

The Victoria's Secret lingerie brand, owned by L Brands, has reported negative same-store sales for the past three years now, as women steer clear of its bedazzled bras and underwear and opt for comfortable pieces in more neutral colors.
The Victoria's Secret lingerie brand, owned by L Brands, has reported negative same-store sales for the past three years now, as women steer clear of its bedazzled bras and underwear and opt for comfortable pieces in more neutral colors.

What to Watch: Victoria's Secret's Continued Transformation

Negative Underwear Doesn't Sell Sexy Underwear

Starvation diets, obsessive training and no plus-size models: Victoria's Secret sells a dangerous fantasy, Body image

Victoria's Secret PINK - READY? 󾍒 10 for $35 panties exclusively for #PINKNation tonight ONLY from 5PM-9PM EST online and local time in stores.

Victoria's Secret Fashion Show 2023-Why It Failed and How To Fix It

Victoria's Secret Fashion Show 2023-Why It Failed and How To Fix It

Victoria's Secret's 'sexy for all' strategy boosts sales and shares

I wish I could tell my teen self to step away from the Victoria's Secret pink nylon thongs

CNBC Slideshows

The Rise and Fall of the Victoria's Secret Catalog - Racked

Victoria's Secret stacks its stage with model moms - The San Diego Union-Tribune

Tammi MM Makeup

Victoria's Secret is ignoring a massive shift in the lingerie industry, and it could be costing it tons of money