Victoria's Secret 2021 'Feminist' Rebrand: Goodbye Angels And Hello Activists

Rebrands are never as easy as jumping on a cultural conversation, swapping out angels for activists, or shunting one group of women for another, for that matter. Here
Rebrands are never as easy as jumping on a cultural conversation, swapping out angels for activists, or shunting one group of women for another, for that matter. Here's what we can learn (not to do) from Victoria's Secret rebrand.

The true spectrum': Victoria's Secret ditches Angels to push empowerment, Fashion

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Victoria's Secret's 'feminist' rebrand is as flimsy as a polyester thong, Arwa Mahdawi

Victoria's Secret replaces feminist makeover, returns its focus on 'sexiness' says it 'can be inclusive' as sales drop

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Victoria's Secret could scrap feminist rebrand to bring glamour back

Victoria's Secret abandons its Angels and latches on to a feminist future - Vogue Australia

Victoria Secret - ボディミスト

I'm not surprised Victoria's Secret has dropped its 'feminist' rebrand – I used to work there

Naomi Faye on LinkedIn: This speaks to me on a profound level, Vikki Ross 👀

Victoria's Secret 2021 'Feminist' Rebrand: Goodbye Angels And Hello Activists

Victoria's Secret Revamp Truly Inclusive or PR Stunt? Body Positivity Activists Speak Out - News18

Victoria's Secret Gets a “Feminist” Makeover, and Straight Men Are Not Having It, by Katie Jgln, The Pink

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