Rise of the Y-Front

Jockey launched the Y-Front in the U.S. in 1935 and five years later the product landed on our shores, and it's been a favourite for Kiwi men ever since. In this final episode of RNZ podcast My Heels Are Killing Me, Sonia Sly finds out about our 'brief' history and the story behind the iconic Y-Front.

Y-Front Briefs: Heather Grey

Ultra Low Rise Briefs retromatti made and designed in canada

My Heels Are Killing Me

Allbirds - The right amount of nothing

AS Colour designs and manufactures quality basics for wholesale and retail. Shop our range of blank t-shirts, singlets, shirts, sweatshirts, hoodies,

Mens Y-Front Briefs - 1212

Christmas Y front Underwear Sticker for Sale by hixonhouse

Jockey full rise y front briefs : r/RealMenWearBriefs

AS Colour designs and manufactures quality basics for wholesale and retail. Shop our range of blank t-shirts, singlets, shirts, sweatshirts, hoodies,

Mens Y-front Briefs - 1212

Jockey Men's Y-front Briefs Big and Tall – Leaders Menswear

My Heels Are Killing Me

Olivia Fleming - the highs and lows of a New York dream

Jockey Classic Y-Front Size M9050G Navy mens underwear

Jockey® Classic Y-Front Men's Brief Tripack