Revolutionizing Cold Weather Training

Humans are not designed to be outdoors when the cold weather comes, exerting energy instead of conserving it. Those thermometer dips impact the rate of vital chemical reactions and reduce the flow of oxygen to muscles, causing them to work much harder and increasing the risk of injury and tissue damage – making it both disadvantageous and dangerous for anyone to get too cold while outdoors, especially athletes competing in strenuous sports. But for athletes striving year-round to get better, weather is no longer an obstacle. UA RUSH ColdGear has arrived to revolutionize the concept of winter training.

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