Expedia Data Reveals Northern Lights Are Most Sought-After Global Experience Of 2024 As Aurora Borealis Visibility Peaks

This year's hotspots are looking a whole lot cooler with the rise of Northern Lights tourism, spurred by reports that the astronomical phenomenon will be extraordinarily visible in 2024. According to a survey commissioned by Expedia®, almost three-quarters of Canadians (71%) aspire to see the Northern Lights in their lifetime but haven't yet crossed the item off their bucket-list. Travelling to see the Aurora Borealis is more in-demand than going on an African Safari (44%), exploring Japan during cherry blossom season (43%), or visiting Machu Picchu in Peru (38%). Expedia searches are skyrocketing for winter trips to Northern Lights "capitals" like Lapland in Finland, Churchill, Manitoba, and Alta in Norway.

These Are the Most Popular Destinations to See Northern Lights This Year, According to Expedia

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Travel Trends From Expedia, Hotels.com and Vrbo