Rent The Runway Adds $89 Subscription As Fashion Tech Startup Chases Younger Shopper

This 'RTR Update,' as the service is called, will aim to win over twentysomething women, Midwesterners, and those from households with an annual income of $75,000 and up rather than $100,000.

Rent the Runway is giving customers extra clothes for no extra charge and it's actually boosting business

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