Mattel Hopes to Reinvent Barbie With an Assist From Hollywood

Toy company executives talk about the latest role for the iconic doll

After 'Barbie' success, Mattel to make American Doll live-action movie

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With the Oscar-nominated 'Barbie,' Mattel has arrived in Hollywood. What's next for the toy company?

Mattel headquarters in El Segundo, California, US, on Friday

Mattel had to reinvent the iconic Barbie brand in order to reach Holly

barbie doll list Barbie Doll, friends and family history and news. From 1959 to the present

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Barbie doll news Barbie Doll, friends and family history and news. From 1959 to the present