Reels, Shorts and TikTok: How do advertisers divide spend

As monetization lags at Reels and Shorts, Campaign US delves into the factors informing how ad spend flows between short video offerings — from performance to audience, maturity and trust.

How publishers are leveraging short-form video - Twipe

TikTok vs Reels vs Shorts: Performance Data

An Introduction to Shorts

How To Leverage TikTok for Nonprofit Marketing and Fundraising

What Southeast Asia's best video ads are telling us, Analysis

What Southeast Asia's best video ads are telling us, Analysis

Mari (@MariFresnostate) / X

TikTok Users Drawn to Rival Platforms as Trump Threatens U.S. Ban - WSJ

TikTok vs. Instagram: 6 Major Differences for Your Brand

Search Relevant WhatsApp in Advertising by Jessica Heygate

Shorts and creator payouts—how brands can adapt

Facebook Copies TikTok App to Make Instagram Cool to Teens - Bloomberg

TikTok vs Facebook Ads: Which Wins in 2024?, Expert Insights

Instagram redesigns home screen to showcase Reels, Shopping

How To Create Viral Videos for Instagram Reels, TikTok, shorts (Full Workflow With a Phone), Simone Ferretti