Kim Kardashian Re-Names Kimono Brand 'Skims' After Criticism - PAPER Magazine

Kim Kardashian loves an hourglass silhouette, and surprised no one when she announced her own Spanx-like "solutionwear" line back in June. Unfortunately, the name she went with did cause some head scratching: Kimono. Kardashian went back to the drawing board, and as of today has officially re-launched the brand as "Skims."

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Kim Kardashian West Announces Kimono Name Change

Kim Kardashian West Announces Kimono Name Change

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Kim Kardashian's Skims Is Now Worth $1.6 Billion - The New York Times

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Kim Kardashian Reveals Shapewear Name After 'Kimono' Controversy

Kim Kardashian is renaming her 'Kimono' company after causing uproar