Rakuten data lifts the mask on global Halloween costume trends

Using data from Rakuten’s global marketplaces and Slice Intelligence, we survey the most popular Halloween costumes in 2016.
During the Middle Ages, it was believed that Halloween was the night when the veil separating this world from the afterlife was at its most transparent. It's fair to say that this belief was based on 

It's record Halloween spending, from pet costumes to candy : NPR

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How Halloween Costume Trends Have Changed Throughout History

How Halloween Costume Trends Have Changed Throughout History