Raf Simons is Dead, Long Live Raf Simons – omdo STUDIOS

Raf Simons is dead, Long live Raf Simons  Has the closure of this influential brand left a power vacuum in the fashion industry, ripe for revolution? Text : Alan Taylor Images/ Photos : Raf Simons Raf Simons in November announced that he is closing his eponymous brand after 27 years. A force of nature in the industry who will be talked about for generations, the end of the Raf Simons brand signals wider changes in the industry and the disruption of the traditional business model of the fashion brand.  One of the stand out factors in the announcement is the abrupt closure of the brand, which is intrinsically linked to the fact that Raf Simons is still independently owned, with no brick and mortar stores. The majority of brands that survive today need investment from one of the big investment groups
Raf Simons is dead, Long live Raf Simons  Has the closure of this influential brand left a power vacuum in the fashion industry, ripe for

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