RRR Rider Cone® denim jacket in rinse wash

By A Mystery Man Writer

The Sneum RRR Rider jacket is the fruit of the partnership with Cone Denim Mills, Greensboro, N.C., one of the most renowned denim mills in the world. Building on the classic rider jackets of the early 30s, specifically developed with cowboys and rodeo riders in mind, our emphasis has been to accentuate the key distinguishing factors of the jacket while at the same time staying true to its original design and heritage.
The Sneum RRR Rider jacket is the fruit of the partnership with Cone Denim Mills, Greensboro, N.C., one of the most renowned denim mills in the world. Founded in 1891 and a pioneer an early denim innovation, they constitute the backbone of American denim culture and heritage making it more than just a fabric. Over 120 years of knowhow and history is woven into every warp and weft. Building on the classic rider jackets of the early 30s, specifically developed with cowboys and rodeo riders in mind, our emphasis has been to accentuate the key distinguishing factors of the jacket while at the same time staying true to its original design and heritage. Our take on this icon features: Cone Denim Mills American Classic 14oz denim fabric Original Scovill® buttons and rivets Accentuated slant angle of chest pockets Accentuated back yoke arch curve in parallel to the bottom hem arch curve Extra broad waistband Accentuated bottom hem shape with shorter back and longer front Vertical pleating on either side of the center front fastening Invisible hip pockets under front pleads has been added Zig-zag top-stitching down the button placket Stitched collar stand to make it stand up easier Waistband adjustment tabs Rivets added on cuff slits Size guide

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