Selena Gomez Models Puma Bra in New Partnership Deal

Pop star Selena Gomez announced a partnership with athleticwear giant Puma today — the same brand her boyfriend, The Weeknd, works with.

Selena Gomez New Face of Puma - Selena Gomez Puma Partnership

Selena Gomez kicks off new Puma partnership

Selena Gomez Stars in Puma's En Pointe Collection Spring Campaign - Selena Poses in Millennial Pink Gymwear

Selena Gomez puts on a smoldering display while showing off new Puma style on the brand's Instagram

Selena Gomez Launches La'Mariette Swimwear Collection

Selena Gomez flashes the flesh in sports bra and leggings for Puma

Selena Gomez Stars in Puma's Latest Sneaker Campaign

Selena Gomez Has a New Athleisure Gig with Puma

Selena Gomez Wore a Millennial-Pink Bra as a Top

Selena Gomez flashes her toned abs in a red sports bra and sheer blue leggings while posing for Puma

This is where you can buy the black sports bra Selena Gomez wore to her workout

Selena Gomez Models PUMA's New DEFY Mid Sneaker