Diet Coke Prints Literally Millions of Unique Labels for New 'It's

Diet Coke is embarking on a fun new packaging stunt in the U.S., using HP Indigo digital printing technology to create millions of completely unique labels—in a campaign appropriately themed, "It

Diet Coke is embarking on a fun new packaging stunt in the U.S., using HP Indigo digital printing technology to create millions of completely unique labels—in a campaign appropriately themed, "It's Mine."

Diet Coke (2008), Label from a 20oz bottle. Diet Coke as it…

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Robert Milz (@Bob_atCMA) / X

Diet Coke Prints Literally Millions of Unique Labels for New 'It's

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Robert Milz (@Bob_atCMA) / X

DIET COKE PRESENTS: MILLIONS OF ONE OF A KIND BOTTLES