Pioneer DJ to AlphaTheta: 8 theories behind this huge brand name

Pioneer DJ, under AlphaTheta Corporation since 2020, plans to launch new products branded as AlphaTheta this week. What could explain it? It alludes to a possible contractual end to using the Pioneer name or the desire for a fresh identity unassociated with Pioneer's financial struggles.

Poptronics-1975-01

Pioneer Launches RMX-1000 iPad FX App - DJ TechTools

Best DJ controllers 2024: For Traktor, rekordbox and more

AlphaTheta OMNIS-DUO and Wave-Eight: A New Dawn for Pioneer

DJ TechTools

DJ Gear DJ Blog

Setting Up Pioneer's TORAIZ SP-16 With CDJs + In Studio - DJ TechTools

Breaking News Archives - DJ TechTools

The Pioneer DJ CDJ-3000 — all dressed up and nowhere to go – DJWORX