North Face Edited Wikipedia's Photos. Wikipedia Wasn't Happy. - The New York Times

The North Face used Wikipedia to climb to the top of Google search results

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The North Face Wikipedia advertising campaign - Wikimedia Commons

Wikipedia – Wikimedian in Residence

Why Conservatives Invented a 'Right to Post' - The Atlantic

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The North Face Snuck Ad Photos Into Wikipedia Articles

Wikimedia UK – Wikimedian in Residence

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The North Face flooded Wikipedia with product images to manipulate Google ranking: Digital Photography Review