Philippines: favored FMCG brands by penetration rate 2022

In 2022, approximately 98.9 percent of Filipino households bought Lucky Me instant noodles, making it the most-preferred fast-moving consumer goods brand in the Philippines.

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Happy Baby Diapers, Keratin Plus, Purefoods Among Kantar's Top 10 Fastest Growing Fast-Moving Consumer Goods Brands in the Philippines - MegaBites

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Philippines: favored beauty brands by penetration rate 2022

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