1953 – Perma-lift and the Bullet Bra – Mid-Century Page

Perma-lift introduced the iconic cone-shaped bullet bra with “magic inset” for uplifting support, shaping mid-century fashion.

See the vintage 'bullet bra' look that was big in the '50s - Click

A Brief History of the Bra - 1910 to the 1990's - Glamour Daze

Pin on The 60's

Bullet Bras, Modern & 1950s Bullet Bras

1951: The Perma-lift Bra (Retronaut)

Vintage bra ads

Perma-Lift Lingerie — Vintage original prints and images

A Girl and Her Girdle Envisioning The American Dream

Vintage bra ads