The Downfall of J.C. Penney: How Bad Design Sabotaged a Rebranding Effort - Time for Designs

Discover the critical role of design in rebranding through the lens of J.C. Penney

JC Penney Failed Pricing Strategy

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JC Penney Failed Pricing Strategy

Repositioning a Brand: JCPenney showed brand reinvention can stretch only so far

JCPenney Bankruptcy: The Top Reasons It Failed

The 8 Point Path To J.C. Penney's Obsolescence (OTCMKTS:CPPRQ-DEFUNCT-603660)

JC Penney Failed Pricing Strategy

JCPenney and Bold Insights on Its Dying Business Model

Turnaround Business Strategy: A Thin Line Between Failure and Success

JCPenney Logo: When Brand Identity Changes Can Do Harm

The 8 Point Path To J.C. Penney's Obsolescence (OTCMKTS:CPPRQ-DEFUNCT-603660)

7 Worst Rebrands: Logos Gone Wrong

10 Worst Corporate Logo Changes of 2013

The 8 Point Path To J.C. Penney's Obsolescence (OTCMKTS:CPPRQ-DEFUNCT-603660)