Peloton Brand Tracking Case Study

Learn more about the brand performance of Peloton as they navigated their first major crisis in this brand tracking case study.

Peloton to reinvest in awareness after significant cost cutting

Some Peloton Buyers Are Sick of Waiting - WSJ

Positive Content and Negative Comments: A Case Study on Peloton's Social Media

How Peloton's Body-Tracking Tech Fits Into Its Future

Case Study: Peloton Interactive, Inc. (English version)

Peloton's Social Media Strategy: How a Community-first Approach Led to Massive Growth

Was the Peloton brand really damaged after a bad product placement in 'And Just Like That…'?, by Dmitry Gaiduk

Peloton Practice Product Teardown

Peloton Business Model

Product I Love: Peloton