By A Mystery Man Writer
The ‘brand’value of Baba Ramdev and Patanjali Ayurved Ltd are closely entwined. In fact, they are one and the same.
Ramdev - Wikipedia
Yoga guru Baba Ramdev and Patanjali Ayurved make for a winning
The Billionaire Yogi Behind Modi's Rise - The New York Times
Baba Ramdev's pill for population control: Take away voting rights
Patanjali Case Study, PDF, Jeans
Indian yoga guru's Patanjali plans to list four firms
SC slams Baba Ramdev, imposes ban on Patanjali for misleading
Ramdev to announce IPO plans of Patanjali Group tomorrow: Report
Ramdev: Yoga a spiritual activity, not religious: Baba Ramdev
Exclusive Baba Ramdev: FMCG companies are copying us
Ramdev vs Allopathy: All You Need to Know about War of Words
Power Yogi: How Baba Ramdev became India's swadeshi FMCG baron
Yoga guru Baba Ramdev and Patanjali Ayurved make for a winning