Parade underwear criticized over Coca-Cola collaboration

Parade — a trendy underwear company that touts sustainability — is under fire for its latest campaign. Last week, the brand launched its collaboration with Coca-Cola. Gen Z isn't happy about it.
Parade — a trendy underwear company that touts sustainability — is under fire for its latest campaign. Last week, the brand launched its collaboration with Coca-Cola. Gen Z isn't happy about it.

At failed Gen Z underwear startup Parade, employee firings were often announced to the entire staff on Slack

Where to Buy Parade x Coca-Cola's New Collection

That first-sip feeling — an iconic vintage Coca-Cola print on silky, shiny Glow Satin. Now in Diet Coke <3

Special Edition Coca-Cola Satin Shine Cheeky

How Parade Underwear Took Over Instagram - The New York Times

November 4, 2023 – Air Mail

CRAZYBOXER Men's Underwear Coca Cola Freedom of movement Stretch Boxer Brief Durable

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That first-sip feeling — an iconic vintage Coca-Cola print on silky, shiny Glow Satin. Now in Diet Coke <3

Special Edition Coca-Cola Satin Shine Cheeky

On the Road Again - Michael Gross