Nike Is a Luxury Brand Now

High prices, concierge services, and pricey technological innovation.

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Nike Brand Collabs: Luxury brand partnerships become the talk of the town

The Meteoric Rise of the Nike Air Jordan Brand, Sneakers, Sports Memorabilia & Modern Collectibles

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20 Best Sneaker Brands in 2023: Nike, Adidas, New Balance, and More

A History of Sneakers: How They Became Staples of Modern Fashion

The Sneaker Bubble Is Bursting Around Nike - Bloomberg

Chart: The World's Most Popular Sneaker Brands

Nike retains title as world's most valuable apparel brand while luxury brands boom after COVID-19, Press Release

The Vibe of the Times: How Nike Became the Biggest Fashion Brand in the World

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How Nike became a luxury brand when no one was looking

Explaining luxury's new brand identifiers

The 50 Greatest Sneaker Collaborations in Nike History