Glossy Pop Newsletter: Inside the runaway success of Anine Bing's Nico Bag

By A Mystery Man Writer

In November 2021, Anine Bing launched the Nico Bag, a $350 baguette style in a houndstooth fabric. It sold out within 24 hours and accumulated 4,500 new email sign-ups by those entering a waitlist to purchase when replenished.

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What's In My Bag

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