After 40 years, Josie Natori has her eye on Generation Z

lt;p>‘What interests me today is how the brand is going to stay relevant to the next generation,’ says Josie, whose fans include Emma Watson and Kendall Jenner.</p>

40 Years of Josie Natori: The Essence of Josie

35 Ways to Shop and Support the AAPI Community

Josie Natori Celebrates 40 Years in Business as an Independent Designer [PHOTOS]

Issue no. 15 by IN Magazine - Issuu

Happy Birthday, Josie Natori!

Josie Natori: “I feel like even though the brand is 40 years old, the best is yet to come.”

Josie Natori Spring 2020 Ready-to-Wear Collection Vogue

The Manifest Destiny of Josie Natori

40 Years of Josie Natori: The Essence of Josie

Josie Natori Talks 45 Years in Fashion, Wearable Art and Her Respect for Kim Kardashian West's Skims Brand

Josie Natori Spring 2020 Ready-to-Wear Collection Vogue

Josie Natori Talks 45 Years in Fashion, Wearable Art and Her Respect for Kim Kardashian West's Skims Brand

Josie Natori: Doyenne of art and fashion

How a 40-Year-Old Brand is Competing in a Millennial's World, by ShoppingGives, Impact Exchange

Josie Natori - Wikipedia