Minimum Lovable Brands

Don't Serve Burnt Pizza (And Other Lessons in Building Minimum Lovable Products)

Minimum Lovable Product: Creating Products That People Love

A Guide to User Research for Minimum Viable Product Definition

The Minimum Lovable Product

Your Brand Voice: Consistency Overload.

An alternative to a Minimum Viable Product - TinyTracker Blog

How deep is your love? The brand love-loyalty matrix in consumer-brand relationships - ScienceDirect

Branding Yourself and Your Business - Building a Brand that can Adapt and Thrive

The Minimum Lovable Product: Launch Products with Customers, Not at Them

Think like a genuine

What Is A Brand?

Summary -The Trust edge