By A Mystery Man Writer
Passers-by gawped at the famous logo on Sports Direct's new 50,000 sq ft Oxford Street flagship as Drapers waited to see the store ahead of its opening
Sports Direct raises its game with £10m Oxford St revamp
First Look: Sports Direct's new tech-powered Manchester flagship - Retail Gazette
Mike Ashley hands over to a new generation at Sports Direct
Michael Murray, head of elevation at Sports Direct, tells how brands will get lift-off
Sports Direct: meet the man behind the upmarket rebrand, Frasers Group
Sports Direct: meet the man behind the upmarket rebrand, Frasers Group
Sports Direct exec takes aim at its City critics, News UK Video News
Michael Murray on LinkedIn: Welcome to Sports Direct Birmingham New Street. Sport really does start…
Sports Direct: New boss Michael Murray warns of price rises - BBC News
How Flannels drove the rise of Michael Murray
Mike Ashley's Frasers Group planning to open upmarket mega-store at Fosse Park, Leicester - Business Live