Going Dark: Social Media Influencers Are Responsible For Shein's Success — MATERIAL

Popular online retailer Shein recently overtook , Zara, and H&M as the leading US shopping app. But what kind of consumption does this fast fashion brand, with its influencer-driven marketing and lack of ethical transparency, promote?

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Did you know, compared to the fashion industry as a whole, #SHEIN prod

SHEIN's Digital Marketing Strategy

Going Dark: Social Media Influencers Are Responsible For Shein's Success — MATERIAL