Cheap eats and family beef: Why Market Basket's a whole thing in

Perhaps no Boston-area retailer invokes fiercer loyalty among its customers than Market Basket. If you’re a regular, the bright-red and white sign is a beacon for bargains. Fans of Market Basket swear by the chain's low prices and friendly service, but the loyalty goes deeper than a weekly shopping trip.

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Cheap eats and family beef: Why Market Basket's a whole thing in Greater Boston