10 Viral Makeup Products That Are Actually Worth the Hype

From Jennifer Coolidge's go-to primer to the blush Bella Hadid loves, see which TikTok-approved finds deserve a place in your makeup bag, from beauty brands including e.lf. Cosmetics, Makeup by Mario, and NYX.

10 Viral Makeup Products That Are Actually Worth the Hype

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IS THIS VIRAL TIKTOK MAKEUP WORTH THE HYPE?!

IS THIS VIRAL TIKTOK MAKEUP WORTH THE HYPE?!

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