Lululemon's community-led growth strategy

The global phenomenon Lululemon prizes community-building over traditional advertising. Read our case study to find out more about their strategy to success.

Lululemon Mission and Vision Statement

Consequently senior executives had transitioned lululemons

Lululemon - Athletic apparel

Lululemon DTC - Community Strategy in China

Community-Led Growth: Brand Community as a Growth Lever

Community-Led Growth: The Key to Acquisition and Retention?

Lululemon Target Market & Customer Demographics

Lululemon's community-led growth strategy

WTF is Lululemon? - by Shikshita from Crework