Lululemon's Align Dupe Swap: The Dupe Strategy Every Brand Should

Lululemon’s popup event converted bargain bin shoppers who were buying dupes online into high-end, luxury legging brand ambassadors.

Lululemon's Align Dupe Swap: The Dupe Strategy Every Brand Should Duplicate

Dupes: Foe or Friend?

Lululemon Will Give You Free Leggings in Exchange for Your 'Dupes' - Fashionista

The Affordable Lululemon Dupes Trending On TikTok

Arshiya Kapadia on LinkedIn: #tiktok #instagram #tiktokmademebuyit #genz # dupes #lululemondupes…

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Gen Z Is the 'Dupe' Generation

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