London Denim NOT JUST A LABEL

I design contemporary British street wear which is made in the UK, Italy and Japan with materials sourced from the UK, Europe, Japan and the US. A modern Arts and Crafts ethos informs my design, creative and art direction giving what I hope is a focus on tactility, quality and relevance. I sweat the small details, are slightly experimental and not so hooked on the past and heritage that we ignore the future. We believe each of our products should add something new.

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A Swedish denim label wants to change the way we wear our jeans, Guardian sustainable business

• 513 (Button stamp). • The Levi’s number is not on the back label so I have checked the inside label and it reads UK - Included in price ✅. WORLDWIDE

Levis 505 Vintage Red Tab Grey Mens W36 L34 Zip Fly Denim Jeans Made In USA 513

NOT JUST A LABEL (@notjustalabel) • Instagram photos and videos

NOT JUST A LABEL (@notjustalabel) • Instagram photos and videos

NOT JUST A LABEL (@notjustalabel) • Instagram photos and videos

BANANA REEPUBLIC Men's 38 x 32.5 Jeans Slim Fit Rapid Movement Denim Stretch

London Denim NOT JUST A LABEL

How to Recreate the Denim Looks From the Fall/Winter 2024 Shows, According to Jane Herman