Wacoal Acquires Lingerie Brand Lively for $85 Million to Expand

The DTC company, with stores in NYC and Chicago, hopes to grow its retail presence with the acquisition.

Direct-to-consumer lingerie brand Lively acquired for $85M

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The 8 Best Bras From Lively, the Online Startup Acquired by Wacoal

Direct-to-consumer lingerie brand Lively acquired for $85M

The 8 Best Bras From Lively, the Online Startup Acquired by Wacoal

Direct-to-consumer lingerie brand Lively acquired for $85M

Legacy bra company Wacoal has acquired young lingerie startup Lively — after testing the newcomer's bras, we're not surprised

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The 8 Best Bras From Lively, the Online Startup Acquired by Wacoal

This Founder's Company Wasn't for Sale, Until the Perfect Buyer Showed Up