Fashion Brands Plus Size Lines Keep Failing — Why?

With over 68% of American women wearing plus sizes, there’s no denying how widespread (and underserved) this market is but, as plus-size initiatives continue to fall short, there seems to be a disconnect between brand and consumer.

All You Need Ribbed Bodysuit - Black - THELIFESTYLEDCO Shop

A List Of the Worst Fast Fashion Brands to Avoid & Why (2024) — Sustainably Chic

3 ways plus-size fashion is missing the mark, say shoppers

Tanks — Good Morrow Co

Better Yet Top - Black - THELIFESTYLEDCO Shop

Why hasn't plus-sized apparel been an easy win for retail? - RetailWire

Mr. Big & Tall Men's Clothing, Shop Sizes XL to 8X

Empower Your Style: Must-Try Plus Size Outfits

Garment Measurement Specification - Garment Fit Basics

What is User-Generated Content? And Why is it Important?

Why is the Fashion Industry Ignoring the Plus Size Market?

How To Start a Clothing Brand in 14 Steps (2024) - Shopify