The unlikely history of Levi's jeans - or, how clothes from 150

The history of Levi's jeans shows that the power of a really good idea - like super-durable clothing that people like to wear - can make for a business that stays strong for more than 160 years.

The unlikely history of Levi's jeans - or, how clothes from 150 years ago are still fashionable today - Click Americana

The Greatest Story Ever Worn

The unlikely history of Levi's jeans - or, how clothes from 150 years ago are still fashionable today - Click Americana

Levi's History: From 1800s Cowboy Clothes to Gen Z Status Symbol

In Pursuit of the Great American Jean American jeans, Old ads, One clothing

Levi's History: From 1800s Cowboy Clothes to Gen Z Status Symbol

The unlikely history of Levi's jeans - or, how clothes from 150 years ago are still fashionable today - Click Americana

Rediscovering the Levi's 501, The World's First Blue Jeans

The unlikely history of Levi's jeans - or, how clothes from 150 years ago are still fashionable today - Click Americana

The unlikely history of Levi's jeans - or, how clothes from 150 years ago are still fashionable today - Click Americana

The Greatest Story Ever Worn

Levis 1982 Vintage outfits, Fashion 1980s, The wedding singer