Kellanova US Pop-Tarts Brand Page

You’re welcome world. And you’re welcome to help yourself to delicious Pop-Tart-y goodness morning, noon and night. Out of the toaster. Out of the foil. Out of the freezer even (if you’re one of those people). Because we don’t make the rules. Just Pop-Tarts®.

William 'Bill' Post, who helped invent Pop-Tarts, has died

Buy Kelloggs Poptarts

William 'Bill' Post, Inventor of Pop-Tarts, Dies at 96

I Was a Pop-Tarts Taste Tester - The New York Times

Amid Kale and Quinoa, Pop-Tarts Keep Hanging On - WSJ

Kellanova completes separation from WK Kellogg Co. - Chicago Business Journal

All Pop-Tarts® Flavors Pop-Tarts® Toaster Pastries

Pop Tarts Toaster Pastries, Our Brands, pop tarts

The Inventor Of Pop-Tarts, William 'Bill' Post, Has Died At 96

Goodbye, Pop-Tarts mascot: What other brand should have an edible mascot?

Pop Tarts Toaster Pastries, Our Brands, pop tarts

The Inventor Of Pop-Tarts, William 'Bill' Post, Has Died At 96