MCM's Tina Lutz and Katie Chung on rebranding and heritage: the

MCM is undergoing an exciting revamp to cater to the ‘digital nomad’ – Style chats to Tina Lutz and Katie Chung from the creative team to learn about the inspirations behind the brand’s new look
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Korean-owned German brand MCM, known for its logo-printed backpacks that have become ubiquitous among Asian youth, is going through a complete rebranding.

MCM's makeover, according its president: the brand for people who 'don't wear Chanel or Hermès head to toe' showed at Milan Fashion Week – and featured Cara Delevingne and Cindy Crawford in

MCM's Tina Lutz and Katie Chung on rebranding and heritage: the Korean-German fashion brand known for its logo-printed backpacks is undergoing a revamp aimed at young 'digital nomads' – interview

MCM Introduces New Creative Direction and Brand Identity

MCM's makeover, according its president: the brand for people who 'don't wear Chanel or Hermès head to toe' showed at Milan Fashion Week – and featured Cara Delevingne and Cindy Crawford in

Mcm Backpack Korean Celebrity Clearance

PDF) EU Bibliography Aleksandra Car

From Munich to Milan — The Next Chapter of MCM

MCM announces new strategic direction and brand identity

MCM's Tina Lutz and Katie Chung on rebranding and heritage: the Korean-German fashion brand known for its logo-printed backpacks is undergoing a revamp aimed at young 'digital nomads' – interview

MCM Launched an All-Female Executive Team

Mcm Worldwide Interview Outlet

MCM announces new strategic direction with key appointments