Jeans brand Diesel USA files for Chapter 11 bankruptcy - Los
By A Mystery Man Writer
Diesel USA Inc., the premium denim and accessory brand whose five-pocket pants dominated pop culture in the 1990s and early 2000s, filed for Chapter 11 bankruptcy protection in Delaware on Tuesday.
Diesel, whose jeans and accessories dominated pop culture in the 1990s and early 2000s, blamed plummeting sales, a botched turnaround and pricey leases — plus cyber fraud and theft.
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