By A Mystery Man Writer
Victoria's Secret’s new campaign, “Undefinable,” builds on last year’s rebrand and marks a further step from its controversial 2014 campaign, “The Perfect Body.” What further steps might be necessary for Victoria's Secret to overcome its heritage and embrace inclusivity and female empowerment?
Is Victoria's Secret's inclusivity messaging resonating? - RetailWire
Opinion: How Victoria's Secret Misses the Mark on Inclusion
The New Vision of Victoria's Secret, by Xin Zhong, Marketing in the Age of Digital
CMSWire on LinkedIn: Victoria's Secret Rebrand: Insights & Lessons From a Billion-Dollar Loss
Victoria's Secret's rebranding effort adds an inclusive rewards program - RetailWire
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Victoria's Secret acquiring AdoreMe to drive inclusivity
EXCLUSIVE: Victoria's Secret Unveils Store of the Future in Chicago
Sorry, Victoria's Secret, your 'woke' rebrand failed because it was performative pants, Barbara Ellen