Just How Much Is Sports Fandom Like Religion? - The Atlantic

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Team Culture and Identity in Sport, group sport

Sports as Religion: Football Fandom, by Jeff McBride

Taylor Swift driving NFL, Kansas City Chiefs enthusiasm among Gen Z: Survey

The Economics of Hosting the Olympic Games

The Changing Cost Of Being A Sports Fan - Estimates For 2030 Games

How the NBA's Progressivism Is Helping It Thrive as a Business - The Atlantic

Florida Atlantic beats K-State, makes Final Four as 9 seed

Fandom in America by the Numbers – The Stillman Exchange

Football as 'religion'? Some fans reconsidering their devotion

NC State beats No. 4 North Carolina to win the ACC Tournament and

American exceptionalism at the World Cup: Why many soccer fans in the US will be cheering on another team (probably Mexico)