Influencer Marketing - Risks and Rewards

It's difficult to pin-point a simple definition of influencer marketing. Instead, here's a list of what it is and what it most certainly is not.

30+ Influencer Marketing Statistics You Should Know (2023

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What Are The Risks Of Influencer Marketing?, by ft zohu

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Impact of the perceived risk in influencers' product recommendations on their followers' purchase attitudes and intention - ScienceDirect

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Influencer Marketing - Risks and Rewards

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Influencer Marketing - Risks and Rewards

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