Upfield relaunches I Can't Believe It's Not Butter, adds new variant - FoodBev Media

Upfield has relaunched spread brand I Can’t Believe It’s Not Butter in the UK, alongside updated packaging and a new addition.

Penotti launches new caramelised cookie spreads in the UK - FoodBev Media

1992 I Can't Believe It's Not Butter! TV Commercial

Dessert with @Ed Matthews big up to him #beavo #bigup #2chew #eddmatth

News - Page 918 of 4655 - FoodBev Media

Upfield

ICBINB History I Can't Believe It's Not Butter

butter Archives - Page 2 of 5 - FoodBev Media

Dessert with @Ed Matthews big up to him #beavo #bigup #2chew #eddmatth

I Can't Believe It's Not Butter! - Wikipedia

spreads Archives - FoodBev Media

Whole Foods Announces New Margarine Substitute: “I Can't Believe It's Not 'I Can't Believe It's Not Butter'”

I Can't Believe It's Not Butter Fabio Commercial (1996)

I Can't Believe It's Not Butter Fabio Commercial (1996)

I Can't Believe it's not Butter! returns to shelves

Food Companies Clean Out Their Cupboards - WSJ