How to find your brand's functional and emotional benefits

In the new economy, Brand Love is the new currency, with marketing shifting to building big ideas, leveraging purpose-driven stories that are in the moment, creating consumer experiences that people talk about, managing ubiquitous purchase moments all helping to steer the brand’s reputation. Marketi

Functional and emotional benefits

Graham Robertson, Beloved Brands on X: How to use a Consumer

Emotional benefit Cheat Sheet

Re-position your brand by transforming your competitor's strength into a weakness

What can we learn from the best brands

Unlock the power of your brand with a personality test - Relish

Success at the Marketing Director level

Forget the 4 P's: Build your brand through the 5 sources of connectivity under a Big Idea

Forget the 4 P's: Build your brand through the 5 sources of connectivity under a Big Idea

When do I lean on a functional benefit versus an emotional benefit?

How to find your brand's functional and emotional benefits

Let's Talk About Brand Benefits and a Reason to Believe

Functional and emotional benefits

Brand Promotion And Management Plan Functional Vs Emotional