How e.l.f. Cosmetics is using personalization to drive e-commerce

In April 2019, the brand began implementing a product personalization program for both its desktop and mobile e-commerce sites. The program works by tailoring what a customer sees on the website based on their past shopping actions.

Elf cosmetics hi-res stock photography and images - Alamy, elf make up

How e.l.f. Cosmetics is using personalization to drive e-commerce sales - Glossy, elf makeup

Retail Tomorrow (@retail_tomorrow) / X

Elf cosmetics hi-res stock photography and images - Alamy, elf make up

Dynamic Yield Press and Media Center

Figure 1 Cash flows from both firms for the past 5 years Ulta Beauty Elf

Why We Love e.l.f. Cosmetics New Glow Reviver Lip Oil - PureWow, elf makeup

e.l.f. Cosmetics launches its biggest community driven campaign in the UK - MediaCat, elf make up

Prima Filaments PV-PLA-175-1000-BK Filamento Pla, 1.75 mm, Bobina da 1 kg, Nero, filamento pla

Fino a 52% su Griglia elettrica senza fumo, griglia elettrica senza fumo

Elf cosmetics hi-res stock photography and images - Alamy, elf make up