How Rent the Runway Thrives on Word-of-Mouth Marketing

Chief operating officer Maureen Sullivan explains how ‘good old-fashioned word-of-mouth’ helped the clothing rental company grow from startup to unicorn status.

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Great Examples of Word of Mouth Marketing - CommerceGurus

Word-of-Mouth Marketing: Definition, Examples & Strategies

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Drivepoint Insights from Rent the Runway's S-1: Breaking Down the Company's eCommerce Strategy

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How Rent The Runway Created a Multi-million Dollar Legacy

Complete Guide to Word-of-Mouth Marketing

B plan on clothes